Penny is Managing Director at Big Plan Group.
With her roots in broadcast media Penny is leading media expert in the Kent market place with previous positions as Managing Director of Invicta Radio Group (now Heart Kent ) and latterly as Associate Director, Head of Marketing at the KM Group.
She has a wealth of experience in all aspects of branding, advertising and marketing communications and a keen interest in understanding the customer through research, spearheading unique consumer research carried out in partnership with KCC and Ipsos/MORI called “The Kent and Medway Citizen Panel”.
Extensive experience of large outdoor events with previous experience as Operations and Marketing Director of the Party in the Park series of concerts in the regions at Capital Radio Group.
Offering extensive general management experience with a background in sales and marketing, and specific disciplines of research, radio and large event management. Currently working with businesses to redefine their marketing strategy in these difficult times and helping them embrace social media and the digital environment.
A Kent Ambassador, IOD Kent Executive Committee Member and Sponsorship officer and Corporation Board member of Canterbury College, she is an active member of the Kent community.
Follow her on Twitter: @Penny_williams