Unlock Strategic Excellence

with Penny Williams

and Big Plan Group

Your Trusted Advisor in Leadership, Marketing, and Charitable Impact

what we do

HOW WE CAN HELP

testimonials

GET IN TOUCH

What we do

Penny Williams, founder and Director of Big Plan Group has been helping organisations in Kent for 15 years, 

to set new strategies, rebrand, restructure, and turn around management, all designed to make the organistation more profitable.

Offering 10 years' experience in the charity sector and a Kent Ambassador, she is passionate about helping organisations be more financially stable and grow. 

With a distinguished career spanning decades in senior management and board-level roles, Penny Williams combines strategic acumen, marketing expertise, and a passion for meaningful impact to deliver unparalleled value to organisations.


Key areas she can help with:

  • Strategic Planning

  • Market Analysis

  • Financial Analysis

  • Operational Efficiency

Strategic Planning

Develop and refine business strategies to align with organisational goals, market dynamics, and emerging trends.

Whether you're a charity seeking sustainable growth or a business aiming to sharpen your marketing edge, Penny Williams, offers the guidance and insights you need to thrive.

With a proven track record of leadership in the charity and marketing sectors, Penny Williams has built a reputation for driving organisational transformation and delivering measurable results.

Experience Highlights:

Senior Management & Board Leadership:

Successfully navigated complex challenges in executive roles, shaping long-term visions and fostering collaboration at the highest levels.

Charity Expertise:

A deep understanding of the nonprofit landscape, with a focus on partnerships, fundraising strategies, donor engagement, and program development.

Marketing Insight:

Delivering innovative campaigns that connect with audiences and generate sustainable growth.

HOW WE CAN HELP

How Penny Can Help You?

Tailored consulting services designed to address the unique challenges of your organisation.


For Charities:

  • Strategic Planning  to develop long term plans that align with the mission and trustee ambitions.
  • Fundraising Optimisation to build a strong and sustainable donor base.
  • Governance insights to ensure your operations align with best practices.

    • For Businesses:

    • Marketing Strategy Development to drive brand recognition and customer engagement.
    • Leadership Coaching to empower your team and foster innovation.
    • Stakeholder Communication


GET IN TOUCH

Are you ready to take your organisation to the next level?

Connect with Penny today and start your journey toward sustainable success.

  • Email: Penny.williams@bigplangroup.com
  • Phone: 07850 103133
  • LinkedIn: https://www.linkedin.com/in/pennywilliams/

testimonials

What they say

Rachel Pilard

Marketing and Communications Manager for Canterbury Connected BID

Thank you to Penny and the Big Plan Group for organising yet another successful Christmas Light Switch-On event. In this Covid year the team worked tirelessly to create an event (with only 3 weeks turn around) that enabled everyone to enjoy the switch on safely across the city centre while fulfilling the event safety requirements. Great work!

Jill Gibb

Chief Executive, Tree of Hope

I have worked with Big Plan Group on several occasions, always with a successful outcome, in areas such as re-branding, social media and event planning and management. They are professional and always goes that extra mile- and as a charity that means a lot to us with a limited budget.

Gill Monk

Managing Director, All Health Matters Ltd

We chose Big Plan Group when embarking on our first ‘real’ marketing strategy. We found their creative ideas and marketing knowledge to be extremely helpful, and was impressed with the way they took the time to understand exactly what our needs were, and target the appropriate audiences.

Toni Sealey

Managing Director, Tonic Collective

Penny was the first women in business I met after graduating and she set the bar high! A powerhouse of a media guru Penny was an inspiration at a stage when all about me were suits and stereotypes. Apart from being an expert in her field, Penny was kind, focused and an exceptional manager.

Contact Information

Find us here: Kenward Trust, Kenward Rd
Yalding
Maidstone
Kent
ME18 6AH
UK

Email:  penny.williams@bigplangroup.com

Phone: 07850 103133